We Are Era review
Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026
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Our verdict
We Are Era is a German talent agency for creators who want representation, brand partnerships and rights handled for them across YouTube, Instagram and Facebook. It suits adults weighing agency management against a subscription tool, since the entry price in this group runs €17.53 against a site median of €21.92.
Key facts
- Best for
- German adults who want an agency to represent them and run their deals.
- Services
- Talent representation and artist management, Influencer marketing and brand partnerships, Social media strategy, Content production, Digital rights management, New business streams (merchandising, licensing, live events)↗
- Platforms managed
- YouTube, Instagram, Facebook, TikTok, Twitch↗
- Legal entity
- we are era GmbH↗
- Headquarters
- Germany↗
- Founded
- 2012↗
- Support channels
- Email, Phone↗
- Official website
- weareera.com
Facts checked September 26, 2026, 3 sources
Apps and profiles
- Elsewhere
- WikidataLinkedInXlinktr.eetiktok.com
Pros and cons
Pros
- Channel coverage is wide: YouTube, Instagram and Facebook sit under one management deal.
- New income is in scope: talent representation and artist management, influencer marketing and brand partnerships and social media strategy adds merchandising, licensing, live events.
- Representation and brand work are bundled: talent representation and artist management, influencer marketing and brand partnerships and social media strategy covers both in one engagement.
- Operating since 2012, the roster sits with we are era GmbH in Germany.
- Contact runs on email and phone, so a creator can reach the company by email or by phone.
Cons
- Chat is not among its support channels (email and phone), while chat appears on 30.3% of agencies in this ranking.
- For adult creators, AROA Agency lists OnlyFans management, chatting services and traffic and promotion services We Are Era omits.
Who it suits
- Adults in the German market who want representation and brand partnerships handled by an agency rather than in house.
- Creators spread across YouTube, Instagram and Facebook who want a single point of contact across every channel.
- Creators with an existing audience who want merchandising, licensing or live events added to their income.
Who should look elsewhere
- Agencies that need a CRM, media vault, tracking links and shift scheduling in one place: Infloww's creator CRM for agencies, messaging and chat tools and AI chat assistant fit that need.
- Creators focused on monetization, rights management and payment handling: 2btube Latinoamerica lists those in social media analysis and audit, social media management and influencer marketing agency.
- Adult creators who want chat services, takedown help and payments support: AROA Agency's OnlyFans management, chatting services and traffic and promotion services cover that.
Services
The listed work starts with talent representation and artist management, influencer marketing and brand partnerships and social media strategy, which runs from talent representation and artist management through influencer marketing, social media strategy and content production to digital rights management and new business streams. Alongside that, the roster runs on YouTube, Instagram and Facebook, so the same team covers long form video, short form posts and the main social networks. Merchandising, licensing and live events sit in the same list, which points to channel work as the base and income lines beyond advertising as the follow on.
The company behind it
we are era GmbH is the legal entity behind the agency, based in Germany and working since 2012. A long operating history matters for a management deal, because terms cover a share of work over time rather than a single campaign, and a named company is the one a creator contracts with. Support runs on email and phone, so the company can be reached by email or by phone before terms are agreed.
How We Are Era compares
9.3 vs 9.0
9.3 vs 8.5
9.3 vs 9.0
9.3 vs 9.3
9.3 vs 9.1
9.3 vs 9.2
9.3 vs 8.2
9.3 vs 9.4
9.3 vs 8.5
9.3 vs 9.1
Where We Are Era is available
- Available
- Denmark, France, Germany, Italy, Netherlands, Spain, Sweden
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does We Are Era actually do?+
It is a talent agency, so a creator signs with the company rather than buying access to a tool. The listed work is talent representation and artist management, influencer marketing and brand partnerships and social media strategy, which covers representation, brand partnerships, social media strategy, content production, rights and new business streams.
Which platforms does the roster cover?+
The roster covers YouTube, Instagram and Facebook, so one management deal can span long form video, short form posts and the main social networks. That range matters when brand partners buy across several surfaces rather than a single channel.
How do agency entry prices compare on this site?+
Among the agencies in this ranking, the entry price has a median of €17.53, while the median entry price across the wider site list is €21.92. Monthly prices on that wider list have a median of €17.54, so those are the figures to weigh a management contract against.
Is a free tier common on this site?+
The figure to keep in mind is 86.3% of the sites in the listing, with a median entry price of €21.92 and a median monthly price of €17.54. Those are platform and tool numbers, so a creator weighing agency representation should read them as a comparison point.
Who is this agency for?+
It fits established creators who already have an audience and want a team to handle representation, brand partnerships and the follow on business lines. talent representation and artist management, influencer marketing and brand partnerships and social media strategy shows the scope, and 2012 shows how long the company has been working.
What rights and extra income lines does the agency handle?+
Rights and income beyond advertising sit inside the offer rather than in a separate package, since talent representation and artist management, influencer marketing and brand partnerships and social media strategy includes digital rights management and new business streams such as merchandising, licensing and live events. Those lines give the agency more than deal making to manage each year.
How do I reach the company?+
Support runs on email and phone, so a creator can reach the company by email or by phone. A contract would be signed with we are era GmbH, the legal entity based in Germany, which is also the party to check before agreeing terms.
Would Infloww suit an agency running several creators?+
If you run a roster in house, creator CRM for agencies, messaging and chat tools and AI chat assistant covers the operational side with a creator CRM, messaging, a media vault, analytics, tracking links and shift scheduling. The talent representation and artist management, influencer marketing and brand partnerships and social media strategy published by We Are Era is about representing talent and selling brand partnerships, so the two answer different needs.
Sources
- weareera.com/about-us checked September 26, 2026
Backs: Founded
“Founded in 2012”
- weareera.com/imprint checked September 26, 2026
Backs: Headquarters, Legal entity, Support channels
“Headquarters Berlin”
- weareera.com/personalities checked September 26, 2026
Backs: Platforms managed, Services
“leading social media platforms like YouTube, Instagram, Facebook, TikTok and Twitch”
Compiled from 3 source pages, checked September 26, 2026. We did not open an account.
We Are Era
German adults who want an agency to represent them and run their deals.