VAZ review
Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026
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Our verdict
VAZ is a talent agency based in Japan for creators who want a company to run their channels instead of handling posting, ads and casting alone, and it manages work across YouTube, TikTok and Instagram. Founded in 2015 and registered as VAZ Inc. (株式会社VAZ), it suits adults ready to sign an exclusive management contract.
Key facts
- Best for
- Creators who want account operation, ads, casting and brand deals handled under one agency relationship.
- Services
- Social media marketing, Influencer marketing, SNS advertising, Campaign planning, SNS content production, Account operation (social media management), Affiliate marketing, Tie-ups (brand collaborations), Casting, MCN (creator production and video production), IP business (events, goods, fan clubs), Talent management (exclusive management and agent contracts), Media platform operation (YouTube and SNS media), Women-focused marketing team PicQ↗
- Platforms managed
- YouTube, TikTok, Instagram, X↗
- Legal entity
- VAZ Inc. (株式会社VAZ)↗
- Headquarters
- Japan↗
- Founded
- 2015↗
- Support channels
- Email↗
- Official website
- vaz.co.jp
Facts checked September 26, 2026, 4 sources
Apps and profiles
- Elsewhere
- WikidataXyoutube.com
Pros and cons
Pros
- Broad service range spanning social media marketing, influencer marketing, SNS advertising, campaign planning, casting, tie-ups, IP business and exclusive talent management.
- Platform coverage is stated as YouTube, TikTok and Instagram, so channel strategy sits with the same agency.
- A women-focused marketing team is part of the offering, covering campaigns aimed at female audiences.
- Email-only contact matches the wider category, where email is the listed channel at 95.9%.
Cons
- Support runs on email only, so there is no listed phone line or live chat route.
- A single market focus: the company is headquartered in Japan, with campaigns and contracts built around that base.
- Talent management is offered as exclusive management and agent contracts under Social media marketing, Influencer marketing and SNS advertising, so signing ties a creator to the agency.
Who it suits
- Adult creators in JP who would rather hand account operation and campaign work to an agency.
- Creators ready for exclusive management and agent contracts, both listed under Social media marketing, Influencer marketing and SNS advertising.
- Brands and media owners seeking casting, tie-ups and creator production through one contact point.
Who should look elsewhere
- Infloww, which is software for agencies rather than a talent agency, offering creator CRM for agencies, messaging and chat tools and AI chat assistant such as a creator CRM and media vault.
- AROA Agency, whose listed work in OnlyFans management, chatting services and traffic and promotion services centers on OnlyFans management, chatting services, DMCA takedown and tax support.
- 2btube Latinoamerica, whose service list in social media analysis and audit, social media management and influencer marketing agency runs to social media audits, management and monetization for Latin America.
Who runs it
VAZ runs as VAZ Inc. (株式会社VAZ), headquartered in Japan, and was founded in 2015. Contact with the company goes through email, which is the only channel listed, so there is no listed phone line or live chat for quick answers. Plan ahead and put questions in writing before you start a conversation.
How VAZ compares
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9.2 vs 9.1
Where VAZ is available
- Available
- Japan
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
Who runs VAZ and where is it based?+
VAZ is registered as VAZ Inc. (株式会社VAZ) and is headquartered in Japan. The company was founded in 2015 and works as a talent agency with its own media and creator businesses. Agreements sit with the company itself, so read the contract before you sign anything.
What services does VAZ actually offer?+
The service list is broad. Social media marketing, Influencer marketing and SNS advertising covers social media marketing, influencer marketing, SNS advertising, campaign planning, SNS content production, account operation, affiliate marketing, tie-ups, casting, MCN, IP business and exclusive talent management.
Which platforms does VAZ manage?+
VAZ states its managed platforms as YouTube, TikTok and Instagram. That gives a single agency relationship across short video, photo and text channels plus YouTube, instead of a separate manager per network. Media platform operation is also part of the offering.
How do I get in touch with VAZ?+
Support runs on email, and that is the only channel listed, so there is no listed phone line or live chat for quick answers. Put the platform and the goal in writing before you send. Email is also the most common contact route in this category, at 95.9%.
Does VAZ work with creators outside Japan?+
VAZ is headquartered in Japan, and the company is set up around a single market, so contracts and payments run on local terms. The managed channel list of YouTube, TikTok and Instagram is global, but the agency works from that single base rather than a network of regional offices.
Do I have to give up control of my account to VAZ?+
Talent management is offered as exclusive management and agent contracts, listed under Social media marketing, Influencer marketing and SNS advertising, so signing means an agency relationship rather than loose project help. Ask for the contract terms, the notice period and the revenue split in writing, because an exclusive contract is harder to leave than a single campaign.
Can VAZ help with brand deals and casting?+
Yes. The service list under Social media marketing, Influencer marketing and SNS advertising includes tie-ups, casting and influencer marketing, alongside SNS advertising and campaign planning. That covers both sides of the market: creators looking for brand work, and brands or media owners looking for creators for a campaign.
Is there a team focused on women creators and brands?+
Yes. A women-focused marketing team appears in Social media marketing, Influencer marketing and SNS advertising, alongside the general account operation and influencer marketing work. It gives brands a contact point for campaigns aimed at female audiences, and gives creators a team handling that side of the business.
Sources
- vaz.co.jp/business checked September 26, 2026
Backs: Services
- vaz.co.jp/company checked September 26, 2026
Backs: Founded, Headquarters, Legal entity
- vaz.co.jp/contact checked September 26, 2026
Backs: Support channels
- vaz.co.jp/media/melpetite checked September 26, 2026
Backs: Platforms managed
“YouTube 440,000 follower / TikTok 259,600 follower / Instagram 34,769 follower / X 46,786 follower”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.
VAZ
Creators who want account operation, ads, casting and brand deals handled under one agency relationship.