Splay One review
Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Splay One is a full-service creator agency based in Sweden, running talent management, influencer marketing and branded production since 2013. It suits you if you want the same team to handle your channels, your campaigns and your studio time, and if reaching people on email and phone is enough for you.
Key facts
- Best for
- Creators and brands who want management, campaigns and studio space from the same agency.
- Services
- Content agency, Influencer marketing, Talent management, Branded production, Podcast and video studio space, Premium ads, Management and development, Creative backup↗
- Platforms managed
- YouTube, Instagram, TikTok, Snapchat, Podcasts (Spotify)↗
- Legal entity
- Splay One AB↗
- Headquarters
- Sweden↗
- Founded
- 2013↗
- Support channels
- Email, Phone↗
- Official website
- splayone.com
Facts checked September 26, 2026, 4 sources
Pros and cons
Pros
- The range is broad: content agency, influencer marketing and talent management, so a brand can arrive for a campaign and stay for day-to-day handling.
- Channels covered run across YouTube, Instagram and TikTok, which keeps short-form, long-form and audio with the same manager.
- Support is direct: email and phone, and phone support is listed by just 37.1% of the brands on the site.
- It is a named company, Splay One AB, operating since 2013 out of SE.
Cons
- Support runs on email and phone only, so there is no chat, help centre or community space listed for quick answers.
- Platform work is limited to YouTube, Instagram and TikTok, and a channel outside that list needs a different agency.
- Nothing in content agency, influencer marketing and talent management covers payments, invoicing or tax filing, the ground AROA Agency covers with OnlyFans management, chatting services and traffic and promotion services.
Ready to try Splay One?
Scored 9.4 / 10 by BackstageCue.
Who it suits
- Creators who already publish across several platforms and want a manager for the day-to-day.
- Brands buying influencer campaigns who also need production, ads and studio time.
- Podcast and video creators, since the network covers podcasts (Spotify) and the agency runs its own studio space.
Who should look elsewhere
- Infloww, if you run an agency and want software for your own roster instead of a partner who takes on the channels.
- 2btube Latinoamerica, if you need social media analysis, paid media and monetisation work aimed at the Latin American market.
- AROA Agency, if your priority is creator payments, tax filing and rights takedowns rather than campaign work.
Services
Splay One is a management company rather than a piece of software, and the service list is long: content agency, influencer marketing and talent management. A brand can arrive for a single campaign or stay for ongoing handling, and a creator can come in for management alone. Because the agency also runs podcast and video studio space, recording and editing can sit in the same building as the campaign work. The network covers YouTube, Instagram and TikTok. That mix matters if you publish across formats, because the same manager can carry a long-form video, a short clip and an audio episode without a handover. If your output sits on a single channel, the broader list gives you less to use. For a brand, the practical read is that this is a partner who executes, not a tool you log into.
The company behind it
The legal entity is Splay One AB, and the headquarters sit in Sweden. The agency has been running since 2013, which puts it among the longer established names in creator management, where plenty of newer outfits promise the same service list. Support runs on email and phone. You can call a person for something urgent, such as a campaign that is live at the wrong time, or send a written brief with links and deliverables by email. Brands tend to prefer that mix, because an email thread leaves a record of what was asked for and what was agreed.
How Splay One compares
9.4 vs 9.0
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9.4 vs 9.1
9.4 vs 9.2
9.4 vs 8.2
9.4 vs 9.4
9.4 vs 8.5
9.4 vs 9.1
Where Splay One is available
- Available
- Denmark, Finland, Norway, Sweden
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does Splay One do?+
Splay One works as a creator agency rather than a platform you sign up to. The listed work covers content agency, influencer marketing and talent management. You can bring a brand in for a campaign, or hand a creator's channel to the agency for ongoing management. The studio space and premium ads sit under the same roof.
Which platforms does the network cover?+
The network covers YouTube, Instagram and TikTok. That means the same team can look after a long-form video, a short clip, a story and an audio episode. If your audience sits mostly on a single platform, ask what the manager handles there day to day.
How do you get hold of Splay One?+
Support runs on email and phone. That gives you a phone line for anything urgent, such as a campaign going live at the wrong time, and email for briefs, contracts and anything you need in writing. There is no chat or help centre listed, so questions outside working hours wait for the next reply.
Who runs Splay One and where are they based?+
The company behind the agency is Splay One AB, headquartered in Sweden, and it has been operating since 2013. A legal entity and a founding year are worth having in front of you, because management contracts run for months and you want a named counterparty rather than a trading name.
Is Splay One right for me if I use a single platform?+
It fits you better when your reach spans several of YouTube, Instagram and TikTok, because a single manager handles them together. On a single platform the agency still does the work, but the network spread adds little for you. Ask what a manager's week usually looks like before you commit to a contract.
How is this different from agency software like Infloww?+
Infloww is software an agency buys for its own roster, with creator CRM for agencies, messaging and chat tools and AI chat assistant on the list. Splay One is the other side of that relationship: it delivers the creators and the campaigns through content agency, influencer marketing and talent management. Some teams run both, using a tool for the paperwork and an agency for the relationships.
Does Splay One handle payments and tax paperwork?+
Not as part of the listed offer. content agency, influencer marketing and talent management has no payment, invoicing or tax filing in it, so that side stays with you or with an accountant. AROA Agency covers the ground with OnlyFans management, chatting services and traffic and promotion services. If cash handling is your main worry, that is the conversation to have first.
What is the studio space for?+
YouTube, Instagram and TikTok includes podcasts, and content agency, influencer marketing and talent management includes podcast and video studio space. That combination is the clearest reason to call them if you make audio or video and want recording under the same roof as the campaign work. Brands buying influencer campaigns can use the studio for production too.
Sources
- privacy-statement.caybon.com checked September 26, 2026
Backs: Legal entity
“The legal entities are Caybon Holding AB including all subsidiaries; N365 Group Holding AB, Appelberg Publishing Group AB, Mediaplanet International AB and Splay One AB.”
- splayone.com checked September 26, 2026
Backs: Services
“Splay One is an award-winning content agency and one of the biggest Creator Service Providers in EMEA.”
- splayone.com/contact checked September 26, 2026
Backs: Headquarters, Support channels
“Sweden Birger Jarlsgatan 43 111 45 Stockholm”
- splayone.com/network checked September 26, 2026
Backs: Founded, Platforms managed
“A community built on expertise since 2013”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.
Splay One
Creators and brands who want management, campaigns and studio space from the same agency.