Influences.co.za review
Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.
Our verdict
Influences.co.za takes 28% of gross campaign value from gross campaign value, so the cost follows the campaign instead of a subscription fee. It suits brands that want creators matched, vetted and paid through one team, and creators who would rather an agency handle outreach, content review and payouts.
Key facts
- Best for
- Brands buying creator campaigns that need matching, vetting, campaign management and payouts under one roof.
- Services
- Influencer marketing and creator matching for brands, Creator verification and vetting, Campaign management and content review, Payment holding and EFT payouts to creators, UGC content production, Brand campaign building and outreach↗
- Platforms managed
- Instagram, TikTok, YouTube↗
- Commission
- 28% of gross campaign value↗
- Headquarters
- South Africa↗
- Support channels
- Email, Chat↗
- Pricing model
- Revenue share
- Official website
- influences.co.za
Facts checked September 26, 2026, 1 source
Apps and profiles
- Elsewhere
- instagram.com
Pros and cons
Pros
- Pricing is simple to follow: the model is revenue share and the agency cut is 28% of gross campaign value.
- Service coverage is broad, running from creator matching and vetting to content review and UGC content production: influencer marketing and creator matching for brands, creator verification and vetting and campaign management and content review.
- Campaigns sit on the networks where short form video lives: Instagram, TikTok and YouTube.
Cons
- Support runs on email and chat only, so there is no phone line or self service help centre listed.
- Managed reach stops at Instagram, TikTok and YouTube, so other networks fall back to the brand.
- The agency takes 28% of gross campaign value from the campaign before creators see their share.
Ready to try Influences.co.za?
Who it suits
- Brands buying creator campaigns who want one agency to shortlist, vet and pay creators.
- Creators who would rather an agency handle brand outreach, campaign delivery and payment than negotiate deals alone.
Who should look elsewhere
- Infloww, which is agency software built around a creator CRM, messaging and reporting rather than creator matching and payouts.
- AROA Agency, which centres on OnlyFans management, traffic and promotion, legal and tax support and global payments.
- 2btube Latinoamerica, which covers social media management, paid media, production and monetisation across Latin America.
How Influences.co.za compares
Where Influences.co.za is available
- Available
- South Africa
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does Influences.co.za charge?+
The agency works on a revenue share model, so the model is revenue share. Its cut is 28% of gross campaign value, taken from the campaign value rather than billed as a subscription, and pricing rises with the size of each brief.
Which platforms does the agency manage?+
Campaigns run on Instagram, TikTok and YouTube. The agency matches creators, manages campaigns and reviews content on those networks, so a brand whose audience sits elsewhere would need other channels handled separately for reach.
What services are included?+
The service list covers influencer marketing and creator matching for brands, creator verification and vetting and campaign management and content review. That range means a brand can hand over matching, vetting and payments rather than running each step itself, and creators gain a team that also handles campaign building and outreach.
How are creators paid?+
Payouts run through the agency as EFT transfers, part of influencer marketing and creator matching for brands, creator verification and vetting and campaign management and content review. Creators do not chase brand invoices themselves, and payment holding sits in the same service set, so the agency share of 28% of gross campaign value comes first.
How do brands get help?+
Support runs on email and chat, so questions go by email or chat. Brands that need a phone line while a campaign is live would have to rely on those written channels alone.
Which market does the agency cover?+
The agency is based in South Africa, so its creator pool and campaign work center on that market. Brands buying reach elsewhere, or creators outside it, may find a narrower roster than a global agency offers.
Is Influences.co.za a platform or an agency?+
It is a talent agency rather than a subscription platform. It matches brands to creators, vets them, runs the campaign and holds payments until EFT payouts leave, all listed under influencer marketing and creator matching for brands, creator verification and vetting and campaign management and content review.
Sources
- influences.co.za checked September 26, 2026
Backs: Commission, Headquarters, Pricing model, Platforms managed, Services, Support channels
“Example: Campaign Value R10,000 → Influences Commission R2,800 → Creator Payout R7,200.”
Compiled from 1 source page, checked September 26, 2026. We did not open an account.
Influences.co.za
Brands buying creator campaigns that need matching, vetting, campaign management and payouts under one roof.