Influenced review
Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Influenced suits creators in NZ who sell work on Instagram and TikTok to brands through a marketplace. Escrow-protected payouts, a commission-based service fee for creators with no brand fees, and a revenue-share setup shared by 100% of the platforms compared here make it a clear agency route.
Key facts
- Best for
- Creators in NZ taking brand work on Instagram and TikTok who want escrowed payouts and handled booking between brands.
- Services
- Influencer and UGC creator marketplace, Brand campaign posting and creator discovery, Booking and negotiation between brands and creators, Escrow-protected payments and payouts↗
- Platforms managed
- Instagram, TikTok↗
- Commission
- 12% service fee to creators plus payment processing (about 15% total); no brand fees↗
- Headquarters
- New Zealand↗
- Support channels
- Email, Help-centre↗
- Official website
- influenced.co.nz
Facts checked September 26, 2026, 3 sources
Pros and cons
Pros
- Escrow-protected payments and payouts are part of the influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators set.
- Creators keep most of each brand payment, with a service fee plus payment processing taken first and no platform fee on the brand side.
- Discovery, booking and negotiation between brands and creators all sit inside influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators, so the deal stays in the same place.
Cons
- Support runs on email and help centre only.
- Platform coverage stops at Instagram and TikTok, so campaign posting does not extend to other networks.
- Creators pay a service fee plus payment processing on top of what a brand sends, which lowers the take-home figure.
Who it suits
- Creators in NZ with brand deals on Instagram and TikTok who want payouts released through escrow.
- Creators who want payouts held in escrow rather than invoicing brands directly, as influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators describes.
- Agencies and managers who need booking and negotiation covered, part of the influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators set, rather than handled in-house.
Who should look elsewhere
- Infloww, if you want a creator CRM with messaging, media vault, analytics and tracking links rather than a brand marketplace, per creator CRM for agencies, messaging and chat tools and AI chat assistant.
- 2btube Latinoamerica, if you need a full influencer marketing agency with social media management, paid media and audiovisual production, listed in social media analysis and audit, social media management and influencer marketing agency.
- AROA Agency, if you want traffic and promotion, legal and accounting support, or DMCA and copyright takedowns handled for you, per OnlyFans management, chatting services and traffic and promotion services.
The company behind it
Influenced is based in New Zealand and works as a creator marketplace where brands find creators for Instagram and TikTok campaigns, handle booking and negotiation, and pay through escrow-protected payouts. Support for creators and brands runs on email and help centre, so questions go to the team by email or through the help-centre rather than a phone line or live chat.
How Influenced compares
Where Influenced is available
- Available
- Australia, New Zealand
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does Influenced charge creators?+
Creators pay a service fee plus payment processing on each brand payment, and brands pay no platform fees. Payouts arrive through the escrow-protected payments and payouts listed in influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators, so the fee is taken before money reaches the creator.
Which platforms does Influenced work with?+
Influenced manages Instagram and TikTok for creator campaigns. The marketplace handles brand campaign posting, creator discovery, and booking and negotiation between brands and creators, as set out in influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators, rather than being arranged separately by each side.
How are creators paid on Influenced?+
Payouts run through escrow-protected payments, part of the influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators set, so a creator is paid through the platform rather than invoicing a brand directly. Booking and negotiation between the two sides happen in the same place.
Is Influenced aimed at creators outside NZ?+
Influenced is based in New Zealand, and its marketplace is built for brands booking Instagram and TikTok creators there. Support for creators and brands runs on email and help centre, so questions about campaigns in that market go to the team by email or through the help-centre.
Who is Influenced for?+
It suits creators in NZ who already post campaign work on Instagram and TikTok and want a marketplace to handle the deal. Brands get creator discovery and campaign posting alongside booking and negotiation, all listed under influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators.
How do creators get help on Influenced?+
Support runs on email and help centre, which means email and a help-centre for both creators and brands. That list holds no phone line or live chat, so anything the help-centre does not cover goes to the team by email.
Does Influenced charge brands a fee?+
Brands pay no platform fees, and the service fee plus payment processing sit with the creator side, so a campaign budget is reduced only by the marketplace cut. Escrow-protected payouts are part of the influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators set.
Does Influenced do more than booking campaigns?+
Beyond booking and negotiation between brands and creators, influencer and UGC creator marketplace, brand campaign posting and creator discovery and booking and negotiation between brands and creators lists brand campaign posting, creator discovery, and escrow-protected payments and payouts. The marketplace runs on an influencer and UGC creator model for Instagram and TikTok.
Sources
- influenced.co.nz checked September 26, 2026
Backs: Commission, Platforms managed, Services
“Creators pay about 15% when they get paid: our 12% service fee plus payment processing, which varies by card. Nothing is added on top for brands.”
- influenced.co.nz/contact checked September 26, 2026
Backs: Support channels
“Email Us hello@influenced.co.nz”
- influenced.co.nz/for-creators checked September 26, 2026
Backs: Headquarters
“Our NZ-based team is here to help you navigate brand deals and ensure you're getting paid what you're worth.”
Compiled from 3 source pages, checked September 26, 2026. We did not open an account.
Influenced
Creators in NZ taking brand work on Instagram and TikTok who want escrowed payouts and handled booking between brands.