Horizon IMA review
Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Horizon IMA is a talent agency for brands that want a managed roster rather than a tool. Creator management, brokering and the paperwork sit under one roof, and the roster sits on YouTube. The median creator share across agency listings here is 80%.
Key facts
- Best for
- Brands running YouTube campaigns who want an agency to handle negotiation, contracting and invoicing.
- Services
- Creator management, Influencer marketing campaigns, YouTube sponsorships and long-form creator collaborations, Brand-creator partnership brokering, Campaign negotiation, contracting and invoicing↗
- Platforms managed
- YouTube↗
- Support channels
- Email↗
- Official website
- horizonima.com
Facts checked September 26, 2026, 2 sources
Pros and cons
Pros
- Service list covers the whole cycle: creator management, influencer marketing campaigns and YouTube sponsorships and long form creator collaborations.
- Specialises in YouTube rather than spreading brand work across many networks.
- Email is the most common support route in agency rankings at 95.9%, and Horizon IMA lists email.
Cons
- Creator contact runs through email only, while 48.3% of agency listings also offer phone.
- Management is listed for YouTube alone, so brands working across other networks need a second partner.
Who it suits
- Brands running YouTube campaigns that want sponsorships and long-form collaborations negotiated for them.
- Creators who would rather have brand partnerships brokered, contracted and invoiced by the agency.
- Buyers who want campaign brokering and creator management from the same partner, both part of creator management, influencer marketing campaigns and YouTube sponsorships and long form creator collaborations.
Who should look elsewhere
- Agencies that want their own messaging and reporting stack, which Infloww covers through creator CRM for agencies, messaging and chat tools and AI chat assistant.
- Brands needing production, paid media and monetization work, which 2btube Latinoamerica lists under social media analysis and audit, social media management and influencer marketing agency.
- Buyers after financial management and tax filing support, which AROA Agency lists as OnlyFans management, chatting services and traffic and promotion services.
How Horizon IMA compares
Frequently asked questions
What does Horizon IMA actually do?+
The agency lists creator management, influencer marketing campaigns and YouTube sponsorships and long form creator collaborations as its service range. That means a brand can hand over creator management, campaign running, brokering and the paperwork side, and deal with the same agency instead of sourcing creators, deals and invoicing separately.
Which platform does it focus on?+
Its listed platform coverage is YouTube, so rosters, briefs and campaign reporting stay inside that ecosystem. A brand running campaigns across other networks would need a second partner for that side of the work.
How do creators reach Horizon IMA?+
The listed support channel is email. During a live campaign every exchange then runs through the same inbox, which is worth raising before terms are agreed. Email is also the most common route in agency rankings here, at 95.9%.
How do agencies in this category usually charge?+
Revenue share is the standard model in agency rankings here, appearing in 100% of listings. White-label tooling sits at 100% as well, so a management contract usually means a cut of creator earnings rather than a fixed platform subscription.
What do agencies in this category charge to start?+
Across agency listings the median starting price is €17.53, with the lower quartile at €9.60 and the upper quartile at €20.82. Those are category figures rather than a quoted rate for any one agency.
What payouts do creators see?+
The median payout minimum across listings on this site is €43.85, with €3.51 at the bottom of the range and €263.09 at the top. Ask an agency to put the minimum in writing before agreeing terms.
Do agencies here work with adult creators?+
Adult-friendly listings make up 40% of agency rankings here, against 60% for the remainder. Since fit depends on brand and roster, ask a shortlisted agency directly which categories it will represent before a brief goes out.
How does this compare with agency software?+
Infloww is software for agencies that run their own roster, so it sits beside Horizon IMA rather than against it. Horizon IMA supplies creator management, influencer marketing campaigns and YouTube sponsorships and long form creator collaborations as a talent agency, and the two suit different buyers on the same shortlist.
Sources
- horizonima.com checked September 26, 2026
Backs: Platforms managed, Services
“WE HELP BRANDS WIN ON YOUTUBE THROUGH CREATORS”
- horizonima.com/creators checked September 26, 2026
Backs: Support channels
“Contact Us mailto:bilal.n@horizonima.com”
Compiled from 2 source pages, checked September 26, 2026. We did not open an account.
Related by the facts
Horizon IMA
Brands running YouTube campaigns who want an agency to handle negotiation, contracting and invoicing.