Sellfy review
Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Sellfy suits solo sellers who want one storefront for digital and physical goods, at a subscription starting price of $29. The trade-off is clear: there is no free plan, so anyone testing a storefront pays from the outset, though the store is run by a named legal entity, Sellfy UAB.
Key facts
- Best for
- A single web storefront for digital and physical products.
- Price from
- $29↗
- Pricing model
- subscription↗
- Platforms supported
- Web↗
- Free plan
- No↗
- Features
- Digital products, Physical products, Subscriptions, Print-on-demand, Custom domain, Email marketing, Coupon codes, Cart abandonment, Product upselling↗
- Legal entity
- Sellfy UAB↗
- Founded
- 2011↗
- Support channels
- Email, Help-centre↗
- Features
- White label
- Official website
- sellfy.com
Facts checked September 26, 2026, 3 sources
Apps and profiles
Pros and cons
Pros
- One subscription covers the selling stack, with digital products, physical products and subscriptions.
- A white label storefront is included in the package.
- Run by Sellfy UAB, founded in 2011.
Cons
- There is no free plan, so a storefront cannot be tried before paying.
- Support runs on email and help centre only, with no phone or chat option listed.
- The platform is web only, so mobile visitors rely on the browser.
Who it suits
- Solo sellers putting digital products, physical products and subscriptions into one catalogue.
- Sellers who want print-on-demand, email marketing and a custom domain in the base plan.
- Sellers comfortable paying from the start, since there is no free plan.
Who should look elsewhere
- Readers who want a cheaper start: xMode AI lists $11 for entry pricing.
- Sellers happy to pay more for a higher tier of tools: Graphy starts at $49.
- Anyone after a donation-based setup rather than a subscription: YoKu runs a donation-based model.
How Sellfy compares
9.1 vs 9.0
9.1 vs 8.5
9.1 vs 9.09.1 vs 9.3
9.1 vs 9.1
9.1 vs 9.2
9.1 vs 8.5
9.1 vs 9.4
9.1 vs 8.0- 9.1 vs 8.0
Frequently asked questions
How much does Sellfy cost?+
Sellfy bills on a subscription model with entry pricing of $29. The site median for starting prices is €21.92, so Sellfy sits above that figure. The plan bundles digital products, physical products and subscriptions rather than charging for each tool separately.
Is there a free plan?+
There is no free plan, so a storefront starts on a paid subscription with entry pricing of $29. Most of the tools compared on the site do offer a free plan (86.3%), so Sellfy is the minority on that point for readers on a budget.
What can I sell on Sellfy?+
Sellfy lists digital products, physical products and subscriptions. Digital products and physical products sit in the same catalogue, and subscriptions can be sold alongside single purchases. Print-on-demand and a white label storefront are also part of the set.
Which platforms does Sellfy work on?+
Sellfy runs on web, so the storefront and checkout live in the browser with nothing to install. There is no listed mobile app to point buyers at, which matters for a catalogue that gets browsed mainly on a phone.
How does support work?+
Support runs on email and help centre, so questions go by email or through the help centre. Across the tools compared here, a help centre is a more common route than chat or phone, which makes this a standard setup rather than an outlier.
Who is Sellfy for?+
Sellfy fits solo sellers who want digital products, physical products and subscriptions under one storefront on a subscription model. It suits sellers who would rather have print-on-demand and email marketing in the base plan. Budget-first readers should look elsewhere, since there is no free plan.
Who runs Sellfy?+
Sellfy is run by Sellfy UAB and was founded in 2011, so the company behind the storefront is a named legal entity rather than an anonymous seller. That matters for readers who want to know who holds the terms they accept when opening a store.
How does the price compare with the alternatives?+
Sellfy entry pricing of $29 sits above xMode AI at $11 and below Graphy at $49. YoKu runs a donation-based model instead, so the three do not charge in the same way. On starting price, Sellfy is the middle option.
Sources
- sellfy.com/affiliates/terms checked September 26, 2026
Backs: Founded
“"foundingDate":"2011"”
- sellfy.com/pricing checked September 26, 2026
Backs: Features, Features, Free plan, Platforms supported, Price from, Pricing model, Support channels
“Remove "Sellfy" branding - Included”
- sellfy.com/terms checked September 26, 2026
Backs: Legal entity
“the Service is provided and operated by, Sellfy, Sellfy UAB, registration number 302673703”
Compiled from 3 source pages, checked September 26, 2026. We did not open an account.