Naver Shopping Connect review
Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Naver Shopping Connect is a free to join affiliate program from NAVER Corp., founded in 1999, and it suits creators who promote products inside Naver rather than paying a subscription. You earn commission per sale or booking, with campaign tools and brand messaging in the same place.
Key facts
- Best for
- Creators with an audience on Naver who want affiliate and campaign income at no joining cost.
- Pricing model
- commission per sale/booking, free to join↗
- Platforms supported
- Web↗
- Free plan
- Yes↗
- Features
- Affiliate-links, Commission-tracking, Joint-purchase, Campaign-management↗
- Legal entity
- NAVER Corp.↗
- Founded
- 1999↗
- Support channels
- Chat↗
- Pricing model
- Revenue share
- Official website
- brandconnect.naver.com
Talent agencies
- Services
- Creator affiliate (Shopping Connect on Naver Smart Store products), Travel Connect affiliate (Naver Travel products, fee on completed booking), Group purchase (co-buy) partnerships with creators, Campaign partnerships (branded content, both proposal-based and recruitment-based), Creator search and filtering for brands, Automatic creator payment and settlement, Campaign schedule and sales-performance management, In-platform messaging between creators and brands↗
- Platforms managed
- Naver Smart Store, Naver Travel↗
- Commission
- Commission settled per purchase or booking made through the creator's own link; the rate is shown per product when the product is selected↗
Facts checked September 26, 2026, 2 sources
Pros and cons
Pros
- You pay nothing to join: commission per sale/booking, free to join.
- Tracking is built in, with affiliate links, commission tracking and joint purchase covering your own links, commission, group purchases and campaigns.
- Automatic creator payment and settlement, plus campaign schedule and sales performance management: Creator affiliate (Shopping Connect on Naver Smart Store products), Travel Connect affiliate (Naver Travel products, fee on completed booking) and Group purchase (co buy) partnerships with creators.
- Brands can search and filter creators, and you can message them inside the platform: Creator affiliate (Shopping Connect on Naver Smart Store products), Travel Connect affiliate (Naver Travel products, fee on completed booking) and Group purchase (co buy) partnerships with creators.
Cons
- Support runs on chat only, with no email or phone line listed.
- Everything runs on web and covers Naver Smart Store and Naver Travel, so your reach stays inside Naver's own properties.
- Commission rates appear per product after you select that product, so there is no single rate table to compare up front.
Who it suits
- Creators who already recommend products on Naver Smart Store or Naver Travel: Naver Smart Store and Naver Travel
- Creators who want a revenue share model with free entry and campaign and joint purchase tools: revenue share, affiliate links, commission tracking and joint purchase
- Brands and agencies that need creator search, filtering and automatic settlement in one place: Creator affiliate (Shopping Connect on Naver Smart Store products), Travel Connect affiliate (Naver Travel products, fee on completed booking) and Group purchase (co buy) partnerships with creators
Who should look elsewhere
- Not for creators who want a fixed subscription with predictable monthly income, such as Graphy, which is subscription.
- Not for creators paid by their audience rather than by product sales, such as YoKu, which is donation-based.
- Not for creators who would rather pay for what they use than earn commission, such as xMode AI, which is pay-as-you-go credits.
How Naver Shopping Connect compares
9.1 vs 9.0
9.1 vs 8.5
9.1 vs 9.0
9.1 vs 9.3
9.1 vs 9.1
9.1 vs 9.2
9.1 vs 8.5
9.1 vs 9.4
9.1 vs 8.0- 9.1 vs 8.0
Frequently asked questions
How much does it cost to join?+
Joining is free, and the pricing model is commission per sale or booking: commission per sale/booking, free to join. You do not pay anything before you start promoting a product, and creator payments and settlement are handled automatically inside the platform: Creator affiliate (Shopping Connect on Naver Smart Store products), Travel Connect affiliate (Naver Travel products, fee on completed booking) and Group purchase (co buy) partnerships with creators.
How does commission work?+
Commission is settled per purchase or booking made through your own link, and the rate is shown per product once you select that product. Tracking is built into the program: affiliate links, commission tracking and joint purchase. Across the tools compared on this site, the median creator share is 80%.
Which platforms does it work with?+
The service runs on web and covers Naver Smart Store and Naver Travel. That means your affiliate links point at Naver's own storefronts rather than at other marketplaces, so what you promote has to sit inside those stores.
Does travel content earn money as well?+
The travel side pays on completed bookings rather than on clicks: Creator affiliate (Shopping Connect on Naver Smart Store products), Travel Connect affiliate (Naver Travel products, fee on completed booking) and Group purchase (co buy) partnerships with creators. It is a separate program from the shopping affiliate side, and the fee is applied once a booking finishes, so a cancelled trip does not pay out.
How do I get paid?+
Payment and settlement are automatic, handled by the platform rather than by an invoice you send: Creator affiliate (Shopping Connect on Naver Smart Store products), Travel Connect affiliate (Naver Travel products, fee on completed booking) and Group purchase (co buy) partnerships with creators. You can also follow campaign schedules and sales performance in the same place, which shows what has earned and what is still pending.
How do I get help?+
Support runs through chat inside the platform, and the same in-platform messaging area links you with brands: Creator affiliate (Shopping Connect on Naver Smart Store products), Travel Connect affiliate (Naver Travel products, fee on completed booking) and Group purchase (co buy) partnerships with creators. For a question about a specific rate, the figure is shown on the product once you select it, which is usually quicker than waiting on a reply.
Who runs the program?+
It is a NAVER Corp. service: NAVER Corp., with Naver founded in 1999. Brands search and filter creators directly on the platform, and campaign partnerships can be proposal based or recruitment based: Creator affiliate (Shopping Connect on Naver Smart Store products), Travel Connect affiliate (Naver Travel products, fee on completed booking) and Group purchase (co buy) partnerships with creators.
What tools come with the account?+
The listed feature set covers affiliate links, commission tracking and joint purchase, so you can follow your own links, watch commission, take part in group purchases and run campaigns without leaving the platform. The model stays revenue share throughout: revenue share.
Sources
- brandconnect.naver.com/about/creator checked September 26, 2026
Backs: Commission, Features, Free plan, Legal entity, Pricing model, Platforms managed, Platforms supported, Pricing model, Services, Support channels
“Check the commission for each product, then issue a booking link”
- en.wikipedia.org/wiki/Naver_Corporation checked September 26, 2026
Backs: Founded
“1999-2000: Establishment and launch of services”
Compiled from 2 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Price from.
Related by the facts
Naver Shopping Connect
Creators with an audience on Naver who want affiliate and campaign income at no joining cost.