Hotmart review
Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Hotmart suits creators who want checkout, a members area, affiliate tools and email automation in one account, with a free plan and no monthly bill. Founded in 2011 and based in the Netherlands, fees run transaction fee per sale, no monthly fee and the store runs on web, ios and android.
Key facts
- Best for
- A full storefront, members area and affiliate tools on a free plan with per-sale fees
- Pricing model
- transaction fee per sale, no monthly fee↗
- Platforms supported
- Web, iOS, Android↗
- Free plan
- Yes↗
- Features
- Checkout, Members-area, Affiliate-program, Email-automation, Analytics, Sales-funnels, Webinars, Mobile-app↗
- Headquarters
- Netherlands↗
- Founded
- 2011↗
- Support channels
- Help-centre↗
- Features
- White label
- Pricing model
- Revenue share
- Official website
- hotmart.com
Creator payouts
- Fees
- No monthly fee; transaction fee per approved sale↗
Facts checked September 26, 2026, 3 sources
Apps and profiles
- Elsewhere
- WikidataLinkedInhelp.hotmart.com
Pros and cons
Pros
- A free plan is available, so you can set up a product and watch the checkout before a sale lands
- Fees run transaction fee per sale, no monthly fee, so what you pay follows approved sales rather than a monthly subscription charge
- One toolset covers checkout, members area and affiliate program from checkout through analytics, sales funnels, webinars and the mobile app
- Sells on web, ios and android, so buyers reach the same checkout from a browser or a phone
Cons
- Support runs on help centre only, so answers are self-service rather than direct contact
- Charges attach to each approved sale, No monthly fee; transaction fee per approved sale, so a quiet month costs nothing to run
- Graphy bills by subscription, which suits sellers who would rather pay a fixed monthly cost
Who it suits
- Creators who want a free plan and pay only when a sale clears, not every month
- Sellers who need checkout, a members area, affiliate tools and email automation in a single account, per checkout, members area and affiliate program
- Teams selling on web, ios and android who want white label branding on every page of the sale
Who should look elsewhere
- Graphy, for readers who would rather pay a monthly subscription, since Graphy bills by subscription
- YoKu, for creators whose focus is donations rather than a storefront, given its donation-based model
- xMode AI, for agencies that bill usage with pay-as-you-go credits instead of running paid memberships
How Hotmart compares
9.3 vs 9.0
9.3 vs 8.5
9.3 vs 9.09.3 vs 9.3
9.3 vs 9.1
9.3 vs 9.2
9.3 vs 8.5
9.3 vs 9.4
9.3 vs 8.0- 9.3 vs 8.0
Frequently asked questions
How much does it cost to run a store on Hotmart?+
There is a free plan, so a seller can start without a subscription. Charges follow transaction fee per sale, no monthly fee, which means a fee attaches to each approved sale instead of a fixed monthly bill. Your cost moves with the sales you make rather than with a monthly commitment.
What does the free plan let me do?+
A free plan is available, so you can set up a product and see how the checkout behaves before committing. The feature list covers checkout, members area and affiliate program, and white label sits in the wider offering. Fees only attach to a sale, so nothing is billed for an empty storefront.
How are affiliates paid?+
Affiliate partners are paid on revenue share, so the payout follows the sale rather than a fixed retainer. The affiliate program is part of checkout, members area and affiliate program, which keeps partner links, approvals and the commission in the same account. Sales funnels and webinars in that list support recruitment.
Which platforms can I sell on?+
The storefront runs on web, ios and android, so the same checkout works in a browser and through the mobile app. Buyers can pay from a phone or a desktop while the seller manages everything from the same dashboard. Analytics and sales funnels in checkout, members area and affiliate program report on those sales.
How do I get help?+
Support runs on help centre only, so the listed channel is a help centre and answers are self-service. Read it before you configure the members area, set up white label branding or build a sales funnel, since those are the parts that take longest to change later.
Can I put my own brand on the checkout?+
white label is listed for the platform, so a seller can put their own name on the checkout and the pages around it. Pair it with the members area and the rest of checkout, members area and affiliate program in the same account, and a buyer does not meet a second brand during the sale.
Is Hotmart a good fit for a creator starting out?+
A free plan and transaction fee per sale, no monthly fee suit a seller who wants to test demand without a monthly commitment. The feature list covers checkout, members area and affiliate program, so a small team can run checkout, memberships and email automation in a single place. Add white label if the brand name on the page matters to you.
Who runs Hotmart and where is it based?+
Hotmart was founded in 2011 and is based in the Netherlands. It works on a per-sale basis, transaction fee per sale, no monthly fee, so a single account covers the launch, the checkout and the members area, and affiliates are paid on revenue share.
Sources
- hotmart.com/en checked September 26, 2026
Backs: Free plan, Support channels
“You can create your account and publish digital products on Hotmart for free”
- hotmart.com/en/affiliates checked September 26, 2026
Backs: Pricing model
“Earn up to 80% commission for each sale depending on the product”
- hotmart.com/en/pricing checked September 26, 2026
Backs: Features, Features, Fees, Platforms supported, Pricing model
“Personalize your area to go beyond courses”
- linkedin.com/company/hotmart checked September 26, 2026
Backs: Founded, Headquarters
“Joao Pedro Resende and Mateus Bicalho founded Hotmart in 2011”
Compiled from 4 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Price from.
Related by the facts
Hotmart
A full storefront, members area and affiliate tools on a free plan with per-sale fees