HeyGen review

Updated September 28, 2026 · BackstageCue Editorial Team · Facts checked September 26, 2026

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Our verdict

HeyGen suits adults who want AI avatar video with voice cloning, translation and API access under a single subscription, without a production team. Entry pricing starts at $29, and a free plan is available, so you can judge the tool before you pay.

Key facts

Best for
Adults making avatar-led video who want to try a free plan first and subscribe after.
Price from
$29↗
Pricing model
subscription↗
Platforms supported
Web, iOS, Android↗
Free plan
Yes↗
Features
AI avatars, Voice cloning, Video translation, 4K export, API↗
Legal entity
HeyGen Technology Inc.↗
Headquarters
United States↗
Founded
2020↗
Support channels
Email, Help-centre, Community↗
Pricing model
Revenue share
Official website
heygen.com

Facts checked September 26, 2026, 5 sources

Pros and cons

Pros

  • A free plan is available, so you can test the tool before paying
  • Features cover AI avatars, voice cloning, video translation and API access (AI avatars, voice cloning and video translation)
  • It runs on web, iOS and Android
  • Support offers a help centre, email and a community (email, help centre and community)

Cons

  • Billing follows a subscription model (subscription), so the cost recurs rather than being a one-off purchase
  • Support runs on email, help centre and community only
  • Entry pricing of $29 sits above the site median of €21.92
HeyGen

Ready to try HeyGen?

Scored 9.0 / 10 by BackstageCue.

Who it suits

  • Adults making explainer, training and social video with AI avatars (AI avatars, voice cloning and video translation)
  • People who move between a laptop and a phone, since web, iOS and Android are covered
  • Creators who want to check the workflow on a free plan before paying

Who should look elsewhere

  • Anyone set on donation-based funding, since YoKu runs on a donation-based model
  • Buyers chasing the lowest entry price, since xMode AI starts at $11

Using the service

Create on web, iOS and Android, so a project can start in a browser and continue on a phone or tablet without a desktop install. The feature set covers AI avatars, voice cloning, video translation and API access (AI avatars, voice cloning and video translation), which covers the usual path from script to finished clip, plus a programmatic route for teams embedding video in their own products.

What is free and what costs

A free plan is available, so the trial itself costs nothing. Paid access is subscription based and starts at $29. The site median for starting price is €21.92, so HeyGen sits a little above the middle of the group, and the free plan lets you test the workflow before deciding whether the subscription is worth it.

How HeyGen compares

Frequently asked questions

What does HeyGen cost?+

Paid access is subscription based, with entry pricing at $29. There is also a free plan, so a trial costs nothing. Compared with the site median of €21.92 for starting price, HeyGen sits in the middle-to-upper part of the group rather than at the cheap end.

Can I use HeyGen for free?+

Yes, HeyGen offers a free plan alongside its paid tiers. A free plan is useful for checking the avatar and voice workflow before committing to a subscription. Paid access starts at $29 when you decide to move up, and the model is subscription.

What can HeyGen actually make?+

The feature set covers AI avatars, voice cloning, video translation and API access (AI avatars, voice cloning and video translation). In short, that gives you a talking avatar, a cloned voice and translated versions of the same clip, plus an API for teams that need video inside their own products.

Which devices does HeyGen work on?+

HeyGen is available on web, iOS and Android, so a project can start in a browser and continue on a phone or tablet. The API listed in AI avatars, voice cloning and video translation also adds a programmatic route for teams, which matters more if your video has to be produced in volume.

How do I contact HeyGen support?+

Support runs on email, help centre and community, so you can email the team, search the help centre or post in the community. Live chat and phone are not among the listed channels, so plan on written answers when a project needs help.

Who is behind HeyGen?+

HeyGen operates as HeyGen Technology Inc., a company headquartered in the United States, founded in 2020. The legal entity is the name that appears in its own privacy terms, so you can check it before you hand over your own footage and voice.

Does HeyGen run a creator programme?+

HeyGen's social creator programme pays on a revenue share model, so creator income follows revenue rather than a flat fee. That model is separate from the subscription you pay as a user, and it is the part to read carefully if you plan to earn through the service.

How does HeyGen's price compare with the other tools?+

HeyGen's entry of $29 sits below Graphy at $49 and above xMode AI at $11. The site median for starting price is €21.92, so HeyGen falls in the middle of this group rather than at either edge.

Sources

Compiled from 6 source pages, checked September 26, 2026. We did not open an account.

HeyGen

HeyGen

Adults making avatar-led video who want to try a free plan first and subscribe after.

9.0/10See alternatives